Before I started my career as a librarian, I worked for more than 15 years in marketing, e-commerce, and website management, honing the below skills.
Website creation and revision
An expert at bringing order to chaos, I have analyzed content to determine how best to organize it so that visitors to a website will be able to find what they’re looking for quickly.
Content management
I have worked with clients to update websites weekly, monthly, or quarterly, adding special offers, blog posts, or whatever else was needed to keep them up-to-date and in local search results.
Copywriting
I have written marketing copy to advertise such products and services as physical therapy, cooking lessons, wellness and fitness programs, educational videos, dance classes and golf lessons. I have also written blog posts for a variety of sites.
- Physiquality.com: Written for consumers, this blog publishes advice from experts on health, wellness and fitness.
- PTPN.com: Geared toward physical therapists who own their own practice, posts covered the business of physical therapy, including management, Medicare, cash-pay programs, finance, and more.
- MizzouAtlanta.com: Launched our alumni chapter website in 2013 and, for three years, posted events and news releases to advertise the chapter to local alums and prospective students.
- MizzouNYC.com: For three years, wrote alumni profiles of graduates in New York from the University of Missouri and created several print pieces to advertise events and the chapter.
- MizzouAPhi.com: For a year, covered Alpha Phi chapter events and history at the University of Missouri and wrote alumnae profiles.
Project management
I have done projects ranging from “can I have a flyer to announce this meeting?” to “work with a team of five people from January through August to collect product, write copy, assign prices, and produce a catalog.” I’m ready to get things done in a day, a week, a month, or a year.
Editing
I am also fluent in three different editorial styles:
- AP (Associated Press)
- CMS (Chicago Manual of Style)
- AMA (American Medical Association)
Application of HTML
My knowledge of HTML means that I can code copy consistently to improve search results and make it more accessible.