I joined the board for the Friends of the University Park Public Library two years ago. I was new to our town, and knew that it would be a good way to meet other readers in the area. They needed help with email marketing and the occasional edit to the Read more…
The blessing and the curse of working on digital marketing is that websites don’t have page breaks. The temptation is to continually add information so that everything is in one spot. But if you need a print piece to hand out in person or to email for distribution, you quickly Read more…
As a website manager and editor, there is always a day (or timeframe) where you start to realize that perhaps that website you’re managing may look a little old-fashioned. Other websites are prettier. Flow better. Are mobile-friendly. Use larger images. (Big is the new small.) So then you talk to Read more…
I am happy to announce that mizzouatlanta.com is now online! When I moved to Atlanta from New York (where I worked on mizzounyc.com for three years), the first thing I did was search for the local Mizzou alumni chapter’s website… which did not exist. Because our move coincided with Mizzou’s Read more…
I can’t believe it’s been five years since PTPN launched Physiquality, a health and wellness brand for its member physical therapists. At the time, I was working for PTPN’s national headquarters in California, and oversaw the creation of the original website (as I’ve overseen its development, expansion and blog ever Read more…
I was working with my client PTPN to help their members understand social media better, and realized that I had not seen an easy way to distinguish between social media sites for business owners. We were putting together a toolkit to navigate creating social media and I suggested creating a Read more…
I’ve been working with Four Corners Creative for about 6 months now, and I’m always impressed by the programs that Kate Meek, their founder and CEO, puts together. Her marketing materials before she came to me, on the other hand… We’ve been working on her website this fall, adding a Read more…
My husband often laments the dearth of quality restaurants in our neighborhood (lots of cooks, but not many chefs), so we were excited to see a new place open up on our block steps away from our front door last November. Every time we go in, we’re impressed by their Read more…
Our alumni chapter here in town, MizzouNYC (the New York home of alums from the University of Missouri), has been growing a great deal over the last few years. We’re always looking for new ways to help people new to town and to advertise the great events that we host Read more…
Every once in a while, I get to promote something I truly enjoy. As one who benefited from all sorts of arts lessons and camps as a child, I was excited to meet Kate Meek, who runs her own dance studio in NYC, through a mutual friend. Kate needed some Read more…